Africa is a continent of communities and networks connected to leaders and united around sets of shared values. Peer pressure and mutual accountability foster trust within and between these networks and facilitate trade. Moja calls these affiliate organizations Trusted Networks.
Online fraud depends on anonymity. Trusted Networks address this problem directly. Where people share mutual connections and common values, trust can flourish.
Moja is growing network-by-network rather than person-by-person and has formal agreements in place with networks that encompass more than 20 million people. This number is expected to grow by an additional 10 million by the end of Q1 2019.
Moja anticipates high adoption rates. This is due to the endorsement and active promotion of network leaders. Moja’s Trusted Networks are cohesive, organized, and have influential, charismatic governance.
The initial number of small and medium enterprises (SMEs) in Moja’s Trusted Networks is approximately 750,000 Smartphone penetration as a whole is about 30% for networks, but at least 70% for SMEs.
The sheer number of people will make on-boarding these huge communities a daunting task—but this is precisely the kind of challenge all IT ventures dream about. Most of Moja’s networks are hiding in plain sight and Moja will be the first to digitize them.