Our Story
Founded in 2016 and headquartered in Grand Rapids, Michigan, Moja is a for-profit company backed by impact-driven investors. The company was built on a simple premise: that technology, when designed for real-world conditions, can unlock economic opportunity at scale.
Moja began by developing a mobile-first platform for small and medium-sized entrepreneurs in emerging markets—combining e-commerce, business training, and peer networking. Pilots launched in Ghana and Zambia with more than 18,000 pilot users demonstrated strong potential, and led to a strategic pivot toward agriculture, where both the need and opportunity for impact were significantly greater.
Identifying the Opportunity
Agriculture sits at the center of economic life across much of Sub-Saharan Africa, yet smallholder farmers face persistent, systemic challenges: limited access to knowledge, climate variability, inefficient input use, and a severe extension gap that often exceeds one advisor per 4,000 farmers. Moja recognized that addressing these constraints could drive meaningful improvements in productivity, income, and climate resilience.
Moja Academy: Accessible, Practical Learning
To address the knowledge gap, Moja expanded Moja Academy into a digital learning platform delivering context-specific, low-bandwidth micro-courses for farmers and agripreneurs across Sub-Saharan Africa. The Academy provides structured, field-relevant education in agriculture and entrepreneurship, designed for practical, real-world application.
Partnerships with leading institutions—including the Centre for Ecological Intelligence at the University of Johannesburg (CEI/UJ), Lilongwe University of Agriculture and Natural Resources (LUANAR), and CISANET, which supports over 3.5 million farmers in Malawi—have strengthened both the quality of content and its reach.
Sowing Success: Community-Driven Engagement
Recognizing that learning alone is not sufficient, Moja expanded its approach to include community-driven engagement.
Through its Agripreneurship: Empowering the Future webinar series, Moja has reached nearly 5,000 agripreneurs across more than 50 countries, providing access to expert-led insights and practical guidance.
To deepen this engagement, Moja created Sowing Success, a weekly, high-engagement forum delivered via WhatsApp. This platform enables farmers, agripreneurs, and institutional partners to connect, exchange practical knowledge, and address real-world challenges in real time. Together, these initiatives build trust, drive adoption, and ensure that knowledge is continuously shared, localized, and applied within an active and collaborative community.
Through this work, a critical gap came into focus: even with expanding access to education and engagement, farmers and cooperatives still lacked real-time, field-level decision support. The challenge was not just knowledge—it was timely, localized intelligence.
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Moja AI Lab: Real-Time Agricultural Intelligence
This insight led to the creation of Moja AI Lab, a real-time agricultural intelligence platform that integrates satellite data, soil analytics, climate signals, and field-level inputs to deliver precise, location-specific agronomic guidance.
Designed for both farmers and institutions, Moja AI Lab serves as the intelligence layer connecting data, learning, and decision-making. It also acts as a gateway to Moja Academy, linking real-time insights directly to structured education and best practices.
From Pilot to Scale
Moja is currently piloting this integrated model in Malawi across coffee and rice value chains—combining Moja AI Lab, Moja Academy, and LUANAR-trained field advisors. These pilots demonstrate how a hybrid digital and human approach can address the extension gap and deliver measurable improvements in yield, quality, and farmer income.
A Unified System for Agricultural Impact
As Moja moves toward commercialization, its vision is clear: to build a scalable, AI-driven infrastructure for agricultural intelligence—starting in Malawi and expanding across Sub-Saharan Africa and beyond.
Moja is not simply building a technology platform. It is creating a unified system that connects farmers, institutions, and markets through real-time intelligence, education, and community engagement—enabling a more productive, resilient, and sustainable agricultural ecosystem.